The title of your petition, is the very first thing people see. It should be descriptive and noticeable enough, but at the same time, not too long (no more than 10 words, is advisable).
This is the target of your petition. It could be your local council, a minister, a company CEO, the Mayor, or even your president. Try to choose only one person if possible. If you want to choose more than one petition target, split them with a comma.
This is where you tell people what the problem is and offer a solution. Keep it short, simple and clear. Don't use hate speech, make things up or bully.